Check out TED (Technology Entertainment Design) Curator Chris Anderson’s talk on web video and its impact on global reach. Click to watch the video.
— Have you heard of the term SEO in regards to traffic on your website? Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid search results. Video can help you move your web page up the search rankings and keep the attention of potential customers once they get there.
Video is also an important instrument for interacting with customers with whom you have already had contact and may now be dropping by your site to follow up and find out more.
Research from FindLaw (a web site that helps users find lawyers) showed that video marketing, which in this case meant adding an online video to a law firm’s website, can help increase, to a somewhat dramatic extent, conversions from prospective clients.
The research reported that consumers typically visit an average of nearly five Web sites (4.8 actually) before deciding which attorney to select. When lawyers added video to their respective web sites, however, this number decreased fairly substantially, to 1.8. Studies like this are great. They show the promise of how video can help small and medium sized businesses and point to the importance of placing video strategically throughout the “buying funnel” with the right messaging at the right time—and in the legal case above, accelerate people down the buying funnel.
MaxJett can make the kind of professional quality video that will help you attract more clients to your business and get them to use your service when the time comes. It can serve as a controlled first impression in a competitive environment where every piece of marketing can factor into the success of your company.